Gil Laser joined GoTo Global in 2015 when the company was operating its single round trip car-sharing service in Tel-Aviv. By 2017, GoTo added to its service portfolio ten new cities, one-way car-sharing service (Autotel), and the first dockless bike-sharing service in Tel-Aviv (Mobike). Gil’s vision has evolved to providing a single service that would unite multiple shared mobility modes. In 2018, GoTo launched its multimodal app in Malta, later followed by the launch in Spain.
Prior to joining GoTo, Gil held a number of executive positions at Pioneer Israel. In his latest tenure with the group, Gil served as its CEO.
Gil graduated with honors from The College of Management and Academic Studies with a bachelor’s degree in Finance in 2006 and an MBA in Marketing in 2007. After graduating, for several years, Gil was a guest lecturer and mentor for marketing and management.